Paul Taylor of Mode 7 Games has posted an epic 4 page article explaining the ins and outs of generating excitement for your indie gaming projects.

Beginning with the basics ("Obscurity is literally the worst thing that can possibly happen to you and your game") he plows his way through the art of getting your game out there in the public eye, in handy stage form. It's pretty much all covered here - writing the press release, getting mentions on gaming sites and blogs, release hype, pre-orders - the works. It's then all followed up with a great bunch of links to people and places where developers can find even more help.

Definitely worth a read through for any budding developer, and for anyone else it's a great insight into 'the inner workings' of creating games. Check it out on Gamasutra.