GDC 2011: Humble Indie Bundle Creators Talk Inspiration
February 28, 2011 7:00 PM | Tim W.
Though the Humble Indie Bundle eventually introduced an entirely new model for digital distribution of indie games, the bundle's creators said they were actually inspired by one of the most established players in the digital download space.
“One thing that we instantly noticed is that anytime Steam would take a bunch of games and put them together and discount the price, it would become the number one story on Reddit,” noted Humble Indie Bundle co-creator and Wolfire Games founder Jeffrey Rosen in a presentation at the 2011 Game Developers Conference. “I felt like I could do that, [that's] not too hard.”
So Rosen and fellow Wolfire employee John Graham rounded up some friends from the indie development community and offered up a bundle of their own. Now, after two iterations, the Humble Indie Bundle has attracted hundreds of thousands of downloads and brought in over $3 million in revenue, well beyond the low six-figure revenues the creators initially expected.
But Rosen said it wasn't just the viral press attention, nor the inherent appeal of the pay-what-you-want model, that led to the bundles' success. Designing a simple, elegant web site that made purchasing the bundle as simple as possible was also a factor.
“A web site with a Paypal button... that works, but there's a lot of things you can do on the site to make that better,” Rosen said. He pointed out that fancy 'features' such as required registered accounts and shopping carts just make it harder for customers to give you money.
“We were pretty adamant that instead of having to download a client or anything, you would click the buy button, get an e-mail, and download your games, which seems kind of silly, but it really worked,” Rosen continued.




desktop
[Sister site Gamasutra has a
mobile
Today's collection of independent game links includes more indie game previews, a couple of development updates, the usual round-up of interviews with developers from around the 'net. (
console




