Ever since the press release arrived in our mailbox a few days ago, I've been poking curiously at Adslife. I still don't know what to make of it. Evocative of its name, Adslife is, essentially speaking, this browser-based simulation centered around the life and times of an aspiring advertisement mogul. That's you, obviously. Well, you and every other player engaged in this unusual social game.

Adslife's appeal lies in the twists that the developers have invested in the game. Instead of having you inundate Facebook with alerts, it coyly offers you the option to Tweet about your bids. Instead of having you wrestle with an RNG, it will have you committed to designing attractive mini-posters about real world websites. There are no stats to play with here - the final decision about a bid lies in the hands of an anonymous third party who will judge the best design.

It's an intriguing take on a tired genre. Adslife is filled with a multitude of little touches, all of which make me want to tilt my head and go 'huh'. From the fictional brother who leaves friendly yet meaningless voicemails to the bartending mini-games you can play, the developers have worked hard to make Adslife a pleasing experience.

Due to retail at 9 USD once the game has reached completion, I'm going to reserve full judgment about the game till then. Will it be worth the hefty price tag? I honestly don't know yet. However, what I do know is that the beta is worth tinkering with.

The official website for Adslife can be found here.