Ballsy is, perhaps, the best adjective to use in conjunction with the people behind Afterfall: InSanity. After all, there's no better description for their marketing campaign. Instead of demanding a princely (or even a knightly) sum for their upcoming post-apocalyptic horror game, they only want one dollar. Well, sort of.

The bargain goes something like this. If the number of pre-ordered games reach ten million, the promotional price will be made applicable. 10% of the money acquired from the sales will go to charity. If the numbers go above ten million, the proceeds will be split 50/50 between the developers and the charity organization.

However, if the numbers do not total up to ten million, all of the money collected will be donated to charity instead. Afterfall: InSanity will then be sold for $33.90.

While I enjoy optimism as much as the next idealist, I can't help but feel as though the developers might have aimed a little too high. Still, all the best of luck to them.

You can check out the website and the full details here.