How curious are you? This is one of the questions that Peter Molyneux's new indie endeavor 22 Cans wants answered. Is there a curious, iPhone-wielding millionaire out there who might be curious enough to purchase a $78, 000 DLC to find out the mystery behind an iOS app? Will the public pay money to figure out a communal mystery? Set for release in September, this quirky little experiment will have players all over the world working in tandem to chisel away at the same block so as to be able to discover what lies beneath.

Want to keep track on the development of Curiousity? You can find their Facebook page here.