September 3, 2012 10:00 PM | John Polson
If you're running a Kickstarter campaign to fund your game, one of the best ways to drive away potential donors is to not offer a physical or downloadable copy of your game as a reward.
In a recent survey about the crowdfunding platform conducted by sister site Gamasutra, 62 percent of more than 1,400 respondents said it's essential for developers to offer copies of their games with their Kickstarter rewards. 23 percent also said it's a very important factor they consider when evaluating whether to fund a project.
Just as in retail and digital markets, the pledge price you set for your game copies is critical -- a third of survey respondents said they've declined to fund a project because the game was not available at a low enough reward tier (over a quarter have passed on projects with no game rewards at all).
The poll also found that 55 percent of respondents believe the reward tier for game copies should cost less than the eventual retail sale price of the title, while 36 percent said they would be satisfied if it had around the same price as the retail release.
In general, participants ranked downloadable copies as the most important perk of a Kickstarter campaign, followed by "behind the scenes" and documentary rewards, downloadable soundtracks, and then physical copies of the game. Big spenders, or those who tend to pledge $50 or more, though, consider physical copies the second most important reward.
The results from Gamasutra's Kickstarter Survey, which shares more valuable data on what convinces people to fund or not fund video game campaigns, is available now.