Veteran game developer American McGee has launched a Kickstarter project for Akaneiro: Demon Hunters, a free-to-play action-RPG inspired by the Little Red Riding Hood fable.

Developed by McGee's Shanghai-based studio Spicy Horse (Grimm, Crooked House), Akaneiro: Demon Hunters has a lush visual style, and promises gameplay in which players will be able to level up and customize their characters along numerous stat-building paths. The game is being developed for Windows, Mac, iOS, and Android, and a standalone PC client and a web version will enter open beta this month.

In its first week, Akaneiro's Kickstarter project has earned over $40,000 toward its funding goal of $200,000. Backers who pledge $10 or more will receive beta access for the iOS and Android versions of the game. Other pledge incentives include poster prints, downloadable soundtracks, and exclusive in-game items.

Akaneiro is also up for vote at Steam Greenlight.