"You can try to write down a full marketing plan. It won't happen like that."

In this free GDC Vault video from GDC Europe 2013, the importance of staying flexible with marketing is just 1 of 10 important lessons Sparpweed developers Roland IJzermans and Richard Boeser share in the talk 'ibb & obb - Ten Talking Points'.

Other challenges Sparpweed faced with its award-winning PS3 platformer included explaining a game title without capital letters and implementing the game's single player mode. "If I've learnt one thing from making this game," says Richard, "it's that people love picking up shiny things."

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.
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