October 1, 2013 11:50 AM | John Polson
"You need something that is going to make your game more interesting than everybody else's."
At GDC Europe 2013, Gamasutra UK editor Mike Rose shares the results of over 100 journalists surveyed, who said "an interesting developer story" is the most important element for getting coverage for a new studio and game.
In this free GDC Europe 2013 talk titled 'Getting Your Independent Game Noticed in 2013' (courtesy of GDC Vault), Rose blueprints the perfect 20-second pitch for press, with tips such as providing a link to the game or a high-quality video of it in action, all in an email written with a believable, personal touch.
The video starts after the jump.
Mike Rose goes into more depth about his study in this Gamasutra article.
About the GDC VaultIn addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent GDC events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to events like GDC, GDC Europe, and GDC China already have full access to GDC Vault, and interested parties can apply for the individual subscriptions via a GDC Vault inquiry form.
Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company. More information on this option is available via an online demonstration, and interested parties can find out more here. In addition, current subscribers with access issues can contact GDC Vault admins.
Be sure to keep an eye on GDC Vault for even more new content, as GDC organizers will also archive videos, audio, and slides from other events like GDC China and GDC 2013. To stay abreast of all the latest updates to GDC Vault, be sure to check out the news feed on the official GDC website, or subscribe to updates via Twitter, Facebook, or RSS.
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