The title of Flippin' Phones could be taken two ways: either as a disdainful exclamation, "Flippin' phones!" spoken by someone truly disappointed by today's digitized pasttimes, or "flipping phones," which is the actual thing you do in the game.
With arms flailing, your only goal in Flippin' Phones is to flip as many phones out of the hands of unsuspecting mallgoers as possible, in an attempt to warn them about... something. "Chocolate" was one prompt. "A leak in internet explorer" was another. "Game of Thrones spoilers."
Whatever the pressing issue happens to be that particular round, the people are always the same: stuck to their smartphones and ignorant of the world around them. And no matter how many people you manage to snap back to reality and stuff into a cardboard box in the middle of the mall (as is the safety protocol of the given emergency, I guess), the cops will always be on your tail. Saving people or not, flipping phones is still probably assault.